Legal
Cookie Notice — True Proof Marketing
Effective Date: [Effective Date]
1. Introduction
True Proof Marketing ("True Proof," "we," "us," or "our") operates trueproofmarketing.com (the "Website"). This Cookie Notice explains how we use cookies and similar technologies when you visit or interact with the Website.
Cookies are small text files placed on your device when you visit a website. Similar technologies may include pixels, tags, local storage, web beacons, software development kits, and other technologies that collect or store information about your device, browser, or Website activity.
This Cookie Notice applies to visitors and users of the Website. It should be read together with our Privacy Policy, which explains how we collect, use, disclose, retain, and protect personal information.
The cookies and technologies used on the Website may change over time. The categories described below explain the general purposes for which cookies may be used.
2. Types of Cookies We Use
2.1 Strictly Necessary Cookies
Strictly necessary cookies are required for the Website to operate and cannot be switched off through our cookie banner.
These cookies may be used to:
- Enable Website navigation and core functionality;
- Maintain security and help prevent fraudulent activity;
- Support checkout, order processing, and account functions;
- Remember temporary session information;
- Balance traffic across servers;
- Protect forms and Website infrastructure; and
- Deliver services specifically requested by you.
Because these cookies are necessary for the Website or a service you request, they generally do not require consent. If you block these cookies through your browser, portions of the Website may not function properly.
2.2 Performance and Analytics Cookies
Performance and analytics cookies help us understand how visitors use the Website. For example, these cookies may collect information about:
- Pages visited;
- Links and buttons clicked;
- Time spent on a page;
- The Website or search query that referred you to us;
- Browser, device, and operating-system information;
- Approximate geographic location; and
- Errors or performance issues.
We may use Google Analytics or similar analytics services for these purposes, if enabled on the Website. Analytics information helps us improve Website content, navigation, performance, and the services we offer.
Analytics cookies are not strictly necessary. Where required by applicable law, we will obtain consent before using them.
2.3 Functional Cookies
Functional cookies allow the Website to remember choices and preferences you make. These cookies may be used to:
- Remember language or display preferences;
- Retain information entered into forms;
- Remember previously selected settings;
- Support certain embedded features; and
- Provide enhanced, more personalized functionality.
Some functional cookies may be necessary for a feature you specifically request. Other functional cookies may require your consent, depending on their purpose and the applicable law.
2.4 Advertising and Targeting Cookies
Advertising and targeting cookies may be used to measure advertising effectiveness, understand interactions with our advertisements, build audiences, or display more relevant advertisements on other websites and platforms.
If enabled, these technologies may include:
- Meta Pixel;
- Google Ads tags;
- Conversion-tracking tags;
- Remarketing or retargeting technologies; and
- Similar advertising or audience-measurement tools.
We use these technologies only if they are enabled on the Website and only in accordance with applicable law and your choices. Advertising and targeting cookies are not strictly necessary.
3. Third-Party Cookies and Technologies
Some cookies and similar technologies may be placed by third parties that provide services on our behalf or operate features available through the Website.
Third parties may include:
- Google, including Google Analytics, Google Ads, Google Business Profile-related features, or other Google services;
- Payment processors, which may use cookies or similar technologies to process payments, prevent fraud, and secure transactions;
- Website hosting, security, and infrastructure providers;
- Email, customer relationship management, and communications providers;
- Social media platforms, including Meta or other platforms;
- Advertising and analytics providers; and
- Embedded content or service providers.
Third-party cookies may allow the applicable third party to collect information about your online activity across different websites or services. We do not control third-party cookies, their availability, or how third parties use information collected through them.
For more information, review the applicable third party's privacy and cookie policies, including:
- Google Privacy Policy → https://policies.google.com/privacy
- Google Advertising Policies and Privacy Information → https://business.safety.google/privacy/
- Meta Privacy Policy → https://www.facebook.com/privacy/policy/
- The privacy and cookie policies provided by any payment processor, advertising provider, analytics provider, or other third party identified in our cookie settings tool.
4. Your Choices and How to Manage Cookies
4.1 Cookie Banner
When required, our cookie banner will allow you to:
- Accept all cookies;
- Reject non-essential cookies; or
- Manage your preferences by cookie category.
You may change or withdraw your choices at any time through the "Cookie Settings" link in the Website footer or another persistent preference-control mechanism.
Withdrawing consent does not affect the lawfulness of processing that occurred before consent was withdrawn. It may, however, stop future use of certain cookies and technologies.
4.2 Browser Controls
Most browsers allow you to block, delete, or restrict cookies through their settings. Browser controls differ by provider, but information is generally available in the browser's privacy, security, or help menu.
You may also be able to:
- Delete existing cookies;
- Block all cookies;
- Block third-party cookies;
- Receive a notice before cookies are placed; or
- Automatically delete cookies when you close your browser.
Blocking or deleting cookies may affect the functionality, security, or performance of the Website.
4.3 Analytics Opt-Out Tools
You may be able to limit Google Analytics collection by using Google's browser add-on or other opt-out tools made available by Google. More information may be available through Google's privacy and advertising settings.
If another analytics provider is used, that provider may offer its own opt-out mechanism.
4.4 Personalized Advertising Controls
You may manage personalized advertising through settings provided by advertising platforms, your browser, or industry opt-out tools. These settings may limit interest-based advertising but may not prevent all advertisements from appearing.
Opting out of personalized advertising generally means that advertisements may be less relevant to you; it does not necessarily mean that you will receive fewer advertisements.
4.5 California Opt-Out Rights
California residents may have the right to opt out of the "sale" or "sharing" of personal information, including certain forms of online advertising or cross-context behavioral advertising.
Where applicable, True Proof will provide a "Do Not Sell or Share My Personal Information" link or another accessible method for exercising this right. California residents may also use a legally recognized opt-out preference signal, such as Global Privacy Control ("GPC"), where supported.
We will process applicable opt-out signals in accordance with California law. For more information about California privacy rights, please review our Privacy Policy.
5. Cookies and Consent by Region
5.1 EEA, United Kingdom, and Switzerland
For visitors located in the European Economic Area ("EEA"), the United Kingdom, and Switzerland, non-essential cookies and similar technologies are set or activated only after consent where required by applicable law.
You may:
- Accept or reject non-essential cookies;
- Select individual cookie categories;
- Withdraw or change your consent at any time; and
- Continue using the Website after rejecting non-essential cookies, except where a feature requires a strictly necessary technology.
Strictly necessary cookies may be used without consent when they are required to provide the Website or a service you specifically request.
5.2 United States
For visitors in the United States, cookie choices may depend on the state in which you reside and the type of technology being used. We provide transparency and choice through our cookie banner, cookie settings tool, browser controls, and applicable opt-out mechanisms.
Where required, we will provide options to reject or limit non-essential cookies, opt out of the sale or sharing of personal information, and exercise applicable privacy rights.
6. Cookie Information and Retention
The duration of cookies may vary. Some cookies expire when you close your browser, while others remain on your device for a specified period or until you delete them.
The Website's cookie settings tool may provide additional information about individual cookies, including:
- Cookie name;
- Provider;
- Purpose;
- Cookie category;
- Duration or expiration; and
- Whether the cookie is a first-party or third-party cookie.
We retain information collected through cookies and similar technologies only for as long as reasonably necessary for the purposes described in our Privacy Policy, to comply with legal obligations, resolve disputes, enforce agreements, and protect our rights.
7. Changes to This Cookie Notice
We may update this Cookie Notice from time to time to reflect changes in:
- The cookies and technologies used on the Website;
- Our services or business practices;
- Applicable laws or regulatory guidance; or
- The operation or functionality of the Website.
When we make changes, we will update the "Effective Date" at the top of this notice. Where required, we may also request new consent before using cookies for materially different purposes.
8. Contact Us
If you have questions about this Cookie Notice, our use of cookies, or your privacy choices, please contact us at:
True Proof Marketing
Website: trueproofmarketing.com
Email: [Privacy Contact Email]
Mailing Address: [Company Mailing Address]
Phone: [Company Phone Number]
9. Cookie Banner Specification — For the Website Builder
The following section is implementation guidance for the website builder. It is not intended to replace legal review or the Website's Privacy Policy and Cookie Notice.
The Website's cookie consent mechanism should meet the following requirements:
- The banner must appear on a visitor's first visit before any non-essential cookies, pixels, tags, local-storage technologies, analytics scripts, advertising scripts, or similar tracking technologies fire.
- The first-layer banner must offer clearly visible and equally prominent options to:
- Accept All;
- Reject Non-Essential; and
- Manage Preferences.
- The design must not use dark patterns, misleading language, confusing colors, hidden rejection options, pre-ticked boxes, or other design features intended to pressure a visitor into accepting non-essential cookies.
- The "Manage Preferences" control must provide granular, per-category controls for at least:
- Strictly Necessary;
- Performance and Analytics;
- Functional; and
- Advertising and Targeting.
- Strictly necessary cookies may remain enabled because they are required for core Website functionality. Non-essential categories should be disabled by default where consent is required.
- Analytics, advertising, targeting, and other non-essential scripts must be technically blocked until the visitor provides the required consent.
- The banner must explain, in clear language, that visitors may change or withdraw their choices at any time.
- The Website must include a persistent and easy-to-find "Cookie Settings" or equivalent link in the footer. That link must allow visitors to reopen the preference center and change or withdraw consent without unnecessary steps.
- The consent-management platform should remember the visitor's choice for an appropriate period and should not repeatedly display the banner during that period unless:
- The visitor withdraws or changes consent;
- The purposes or technologies materially change;
- The consent record expires; or
- Applicable law requires a new consent request.
- The Website should log consent decisions, including, where reasonably available:
- Date and time of consent;
- Consent categories selected;
- Cookie notice or banner version;
- Relevant consent-management-platform identifier; and
- Withdrawal or preference-change events.
- The Website should support applicable Global Privacy Control or other legally recognized opt-out preference signals, including disabling or limiting sale- or sharing-related technologies where required.
- Third-party scripts should be reviewed regularly to confirm that:
- They are correctly categorized;
- They do not set cookies before the appropriate consent;
- Their privacy and cookie policies are identified;
- Their purposes are accurately described; and
- They are removed or blocked when consent is withdrawn.
- The cookie banner and preference center should be accessible by keyboard and compatible with assistive technologies. Controls should have descriptive labels, sufficient color contrast, visible focus indicators, and logical navigation order.
- The website builder should maintain an inventory of cookies and similar technologies and update this Cookie Notice and the preference center when new providers, scripts, tags, or technologies are added.
10. Informational Notice
This Cookie Notice is provided for informational purposes only and is not legal advice. Cookie, privacy, advertising, and accessibility requirements may vary based on the Website's visitors, technologies, services, business practices, and jurisdictions.
True Proof Marketing should have this Cookie Notice reviewed by a licensed attorney before publication and should confirm that the final cookie banner, consent-management platform, scripts, and third-party integrations operate consistently with the published notice.